Campaign Creation and Management:
Create and set up ads: Ads Managers create brand-new ads, define campaign parameters (such as advertising objectives), and manage creative elements (uploading ad visuals, writing ad copy, and ensuring compatibility across devices).
Campaign adjustments: Ads Managers can edit budgets, audience settings, placement options, and creative content. They can also pause, duplicate, or relaunch campaigns as needed.
Dynamic creative: They utilize dynamic creative to automatically deliver personalized ads by combining images, videos, and text in ideal ways for specific audiences
Real-time insights: By analyzing reporting tools, they assess whether ads are achieving their intended goals. Trends over time help identify areas for improvement, such as adjusting images, budgets, or audience targeting
Collaborate with creative teams: Ads Managers work closely with creative teams to produce engaging ad content.
Analyze performance metrics: They track ad performance, monitor key metrics, and make informed adjustments to improve campaign effectiveness.
In summary, a Facebook Ads Manager plays a pivotal role in creating, optimizing, and monitoring ad campaigns to achieve marketing goals across Meta’s platforms.